David Slijper/MORE Magazine
“It’s pretty consuming,” she says about the design process, which includes incorporating doodles from her kids into the finished product. “My problem is, I don’t hand things off very well. I just figure if it has my name on it and I want to make people feel good about wearing it, I can’t pass it off.”
But it’s worth it to her — after all, this idea has been a long time in the making, and it was inspired by her own disappointing shopping experiences, as she’s talked about before. “People don’t stop at size 12. I feel like there’s a big thing missing where you can’t dress to your mood above a certain number,” she says. “[Malls] segregate plus-size. It’s an odd thing that you can’t go shopping with your friends because your store is upstairs hidden by the tire section: ‘We’ll put you gals over there because we don’t want to see you and you probably don’t want to be seen.’ ”